"Classics" of Culture and Economy

December 20, 2009

Austrian Pavilion : "Classics" of Culture and Economy

Alongside the entire path leading from the mountain into the city, the hiker is brought into contact with typical Austrian "classics" of culture and economy by means of an animated wall installation. The visitor gets to know Austria as the craddle of European trade, dominated for a long time by ore, salt and silver mining. Austria presents itself as a highly developed and modern small nation with innovative enterprises globally producing over-the-top performances. The visitor is presented, graphically and lively, the association of future-oriented developments in the field of automotives, aircraft, environmental technologies and research.

Arriving in the City Leaving nature behind, the visitor enters the city positioned behind a smooth curve. The rural area smoothly and immediately fades into the city. The urban population benefits from this harmonious interaction between urban and rural area: alpine drinking water from the Schneeberg, recreation in the Vienna Woods, sunbathing on the banks of the river Danube. As soon as the tourist finally reaches the centre of Vienna, he will not be surprised to find what he has expected to find on the basis of his image of Austria: familiar sounds - music from Mozart to Strauß - welcomes him, but at the same time he will be amazed by the unexpected, by simple ruptures.

State-of-the-art urbanity is signalled by means of sounds and images: traffic moves to the rhythm of the Waltz, building cranes dance to the music of Mozart, peasants stroll along to the tunes of Falco. These images are completed by the thematic integration of topics contributing to a "better city": environmental technologies, alternative energies, and mobility in urban areas.

At the same time this space serves as a platform for Austria: Austrian culture is represented and displayed on a stage integrated in this space. Anything is possible: the visitors may watch performances pertaining to the most diverse kinds of art and culture, from the typical folk dances to the avantgarde fashion show, from the classic concerts to international VJ nights! "Vienna is different", as already stated in the famous advertising slogan for Vienna.

Topics : Austrian Pavilion Expo 2010, World Expo Shangai 2010, the 7the Exposition 2010 Shanghai China. Source: expoaustria.at