Expo site construction nears completion

January 5, 2010

With only 117 days to go before the world fair opens, most pavilions at the Expo site have been completed or are nearly finished.

The Expo center and the Theme Pavilion have celebrated their completion, while construction on the other permanent structures - the China Pavilion, Expo Boulevard and Expo Performance Center - will soon be finished.

About 70 percent of the 42 self-built pavilions have started interior decoration and exhibition arrangements, which are expected to be finished by the end of March.

Source: China Pavilion, World Expo Shanghai 2010, The 7th World Exposition 2010 Shanghai, expo shangai 2010 China at expo2010.cn

The Expo 2010 Shanghai Emblem

December 12, 2009

The Expo2010 emblem, depicting the image of three people-you, me, him/her holding hands together, symbolizes the big family of mankind. Inspired by the shape of the Chinese character" 世"(meaning the world), the design conveys the organizers' wish to host an Expo which is of global scale and which showcases the diversified urban cultures of the world.

Source: Expo 2010 Shanghai emblem, The 7th World Exposition 2010 China Symbol at expo2010.cn

Haibao - Expo 2010 Mascot

December 11, 2009

The name of the mascot of World Expo 2010 Shanghai China is Hai Bao, which means the treasure of the sea. The name of Hai Bao is easy to remember, echoes with the color of its body and is a typical lucky name in Chinese tradition.

Hai Bai is the good well ambassador of Shanghai Expo. He is embracing friends from all over the world with his arms and confident smile.

Topics : Expo 2010 Mascot, Haibao, The 7th World Exposition 2010 Shanghai China. Source: expo2010.cn

Haibao - The Main Character of the Mascot

The Main Character of the Mascot

Created from the Chinese character "image," which means people, the mascot embodies the character of Chinese culture and echoes with the designing concept of the emblem of World Expo Shanghai. Using the Chinese character as the mascot of an international event is an innovation.

Hair: the hair of the mascot is like the wave of the sea, which represents its open character and stated the character of its birth place Shanghai.

Face: its cartoon expression shows its confidence and friendly character.

Eye: big, round eyes show his anticipation of the city.

Blue: the color shows its latitude and imagination, which represents the rising and potential China.

Body: its round body represents a well-off life, which is also lovely and cute.

Fist: he thumbs up to show the appreciation and warm welcome to the friends from all over the world.

Big feet: he stands steadily on the big feet and embraces the world with big arms, which shows China have the ability and faith to host a successful Expo.

The structure of Chinese character image, in which two strokes support each other, manifests the concept that a good life should be created by all the people. The world should be supported by "people," and people should have harmonious relationships with nature and society, so that the life in cities would be better.

The mascot will surly become the lucky symbol and cultural remark of Shanghai Expo.

Topics : Expo 2010 Mascot, Haibao, the 7th World Exposition 2010 Shanghai Chain. Source: expo2010.cn

Haibao - Designing concept of the mascot

Designing concept of the mascot

Like the mascots for huge worldwide events such as Olympics and World Cup, the mascot of World Exposition, Expo 2010 Shanghai China, is very important for interpreting the theme and expressing the culture. The emblems and images of past World Expos have turned into the unique intangible legacy. The World Expo mascots have not only become the representatives of Expo images, but also embody the culture and spirit of hosting countries and cities.

Mascot, as the symbol featuring the hosting country, will embody the history, development, culture, concept and social background of the country and will play an important role in the communication in political, economical and cultural fields.

The mascot of World Expo 2010 Shanghai China is trying to accomplish the following functions:

1. To embody the culture of the hosting country

World Expo 2010 Shanghai China is a global event that is hosted by China and undertaken by the city of Shanghai. It is the first time that a developing country will host a registered World Expo. The design of Shanghai Expo mascot must have Chinese cultural characters, state the Chinese cultural sprit and manifest that Shanghai Expo is a platform for worldwide cultural exchange. Meanwhile, the design must accord with Chinese laws and social conventions.

2. To interpret the theme "Better City, Better Life"

The mascot of World Expo 2010 Shanghai China should become the unique visual logo of theme development and should be different from the existing mascot images of previous World Expos and international events in theme manifestation and designing.

The image of mascot should well express the theme of Shanghai Expo "Better City, Better Life" by using innovative ideas, impressive appearance and motions to state its concept and characters. By exploring the relationship among cities, urban dwellers and planet, the mascot must express the inner relation between heritage and future. The designing concept should be clear and unique, which coincide with the theme and easy for the public to undertand.

3. To have the value of re-creation

The mascot of World Expo 2010 Shanghai China should meet the principle of "good looking, easy to understand, easy to remember and easy to use." It should also be suitable for the creation of licensed products, including stationeries, garment, souvenirs and jewelries. The mascot should be easy to be re-created in graphic, solid or electronic media.

Topics: Expo 2010 Mascot, Haibao, The 7th World Exposition 2010 Mascot, Expo 2010 Shanghai China. Source: expo2010.cn