The symbol mark for the Japan Pavilion, "Smile to Smile," is an expression of the importance of "connectedness," in particular the connections between people, which is a key phrase in the message in the Japan Pavilion. "Smile to Smile" traces a line that elicits feelings of kindness with just a look by adults and children alike. The coloring is the pale rose color of the Japanese crested ibis that appears in the exhibition of the Japan Pavilion as a symbol of friendship between Japan and China.
The logo was selected through a design competition featuring 23 designs by 6 designated young designers.
Source: Japan Pavilion Symbol Mark at the 7th World Exposition 2010 China, Expo 2010 Shanghai at Shanghai.expo-japan.jp
Japan Pavilion Symbol Mark
December 14, 2009
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