The symbol mark for the Japan Pavilion, "Smile to Smile," is an expression of the importance of "connectedness," in particular the connections between people, which is a key phrase in the message in the Japan Pavilion. "Smile to Smile" traces a line that elicits feelings of kindness with just a look by adults and children alike. The coloring is the pale rose color of the Japanese crested ibis that appears in the exhibition of the Japan Pavilion as a symbol of friendship between Japan and China.
The logo was selected through a design competition featuring 23 designs by 6 designated young designers.
Source: Japan Pavilion Symbol Mark at the 7th World Exposition 2010 China, Expo 2010 Shanghai at Shanghai.expo-japan.jp
The 7th World Exposition : Expo 2010 Shanghai China - The Expo2010 emblem, depicting the image of three people-you, me, him/her holding hands together, symbolizes the big family of mankind. Inspired by the shape of the Chinese character" 世"(meaning the world), the design conveys the organizers' wish to host an Expo which is of global scale and which showcases the diversified urban cultures of the world.
The Expo2010 Mascot, The 7th World Exposition : Expo 2010 Shanghai China, created from a Chinese character meaning people, the mascot "Haibao" embodies the character of Chinese culture.
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