Japan Pavilion Nickname "Zi Can Dao". This is a Chinese phrase meaning "purple silkworm island."
The nickname for the Japan Pavilion was decided from about 3,600 submissions received in response to a general call for entries in Japan and China.
* Purple is the color of the Japan Pavilion exterior. It is considered to be a color of elegance in both Japan and China.
* "Silkworm island" is from the exterior of the Japan Pavilion, which evokes a silkworm's cocoon.
* Silk thread made by silkworms is one of the things that symbolizes the connections between the cultures of Japan and China.
* In China silkworms are also a symbol of immortality in the sense that at some time they will be reborn in a high and noble form.
For these and other reasons, the name was selected as an expression of nobility and a sense of expectancy for future growth.
Source: Japan Pavilion Nickname "Zi Can Dao" at the 7th World Exposition 2010 China, Expo 2010 Shanghai at Shanghai.expo-japan.jp
The 7th World Exposition : Expo 2010 Shanghai China - The Expo2010 emblem, depicting the image of three people-you, me, him/her holding hands together, symbolizes the big family of mankind. Inspired by the shape of the Chinese character" 世"(meaning the world), the design conveys the organizers' wish to host an Expo which is of global scale and which showcases the diversified urban cultures of the world.
The Expo2010 Mascot, The 7th World Exposition : Expo 2010 Shanghai China, created from a Chinese character meaning people, the mascot "Haibao" embodies the character of Chinese culture.
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