Turkey Pavilion - The Cradle of Civilization

December 21, 2009



The Turkey Pavilion unveiled its design yesterday and its theme "The Cradle of Civilization" was inspired by one of the first known settlements in the world, said Sencar Ozsoy, commissioner general of Turkey.

The main inspiration for the exterior of the 2,000-square-meter rented pavilion was also derived from settlements called "Catalhoyuk" in Turkish, which were the center of advanced culture in the Neolithic period.

The pavilion looks like an amazing red and beige box with an animal sculpture, inviting visitors to explore a maze of dreams.

The first section of the pavilion will take visitors through a journey of time to learn about Turkey's historical firsts. A map indicating the ancient sites of Turkey, the world's first mirror and the world's first man-built dam will be featured here.

Istanbul's infrastructure will also be introduced.

In the middle section, a 360-degree movie will display scenes from the streets of Istanbul to reflect the pride of the city as the European Capital of Culture.

Visitors will then encounter the future in the final section, which is represented by a symbolic figure of the phoenix, a mythical bird which dies in flames and is reborn from the ashes, to embody aspirations for the future.

Every visitor to the pavilion will get a cat's eye stone as a present.

Topics : Turkey Pavilion at Expo 2010 Shanghai, the 7th World Exposition 2010 Shanghai China. World Expo Shanghai 2010, Expo Shangai 2010. Source: expo2010.en

"Classics" of Culture and Economy

December 20, 2009



Austrian Pavilion : "Classics" of Culture and Economy

Alongside the entire path leading from the mountain into the city, the hiker is brought into contact with typical Austrian "classics" of culture and economy by means of an animated wall installation. The visitor gets to know Austria as the craddle of European trade, dominated for a long time by ore, salt and silver mining. Austria presents itself as a highly developed and modern small nation with innovative enterprises globally producing over-the-top performances. The visitor is presented, graphically and lively, the association of future-oriented developments in the field of automotives, aircraft, environmental technologies and research.

Arriving in the City Leaving nature behind, the visitor enters the city positioned behind a smooth curve. The rural area smoothly and immediately fades into the city. The urban population benefits from this harmonious interaction between urban and rural area: alpine drinking water from the Schneeberg, recreation in the Vienna Woods, sunbathing on the banks of the river Danube. As soon as the tourist finally reaches the centre of Vienna, he will not be surprised to find what he has expected to find on the basis of his image of Austria: familiar sounds - music from Mozart to Strauß - welcomes him, but at the same time he will be amazed by the unexpected, by simple ruptures.

State-of-the-art urbanity is signalled by means of sounds and images: traffic moves to the rhythm of the Waltz, building cranes dance to the music of Mozart, peasants stroll along to the tunes of Falco. These images are completed by the thematic integration of topics contributing to a "better city": environmental technologies, alternative energies, and mobility in urban areas.

At the same time this space serves as a platform for Austria: Austrian culture is represented and displayed on a stage integrated in this space. Anything is possible: the visitors may watch performances pertaining to the most diverse kinds of art and culture, from the typical folk dances to the avantgarde fashion show, from the classic concerts to international VJ nights! "Vienna is different", as already stated in the famous advertising slogan for Vienna.

Topics : Austrian Pavilion Expo 2010, World Expo Shangai 2010, the 7the Exposition 2010 Shanghai China. Source: expoaustria.at

Water in all its Forms and Shapes



Austrian Pavilion : Water in all its Forms and Shapes

The visitor wanders across woody hills along the path of the water which is acoustically and optically outlined: from the thundering glacier water fall down to the murmuring mountain rivulet, from the smooth river Inn via the slowly floating river Danube to the calm and relaxed waves of the Austrian lakes.

When the visitor of the pavilion crosses a riverbed, he will even encounter local fish and animals living in the last and only European jungle, the Donauauen.

Topics : Austria Pavilion Expo 2010, World Expo Shangai 2010, the 7th World Exposition 2010 Shanghai China. Source: expoaustria.at

A Walk through the Woods



Austrian Pavilion : A Walk through the Woods

The wood space reflects the importance of the forest as a local recreation area as well as space for dynamic leisure activities for the city dwellers.

Here, the clear air and atmosphere of the woods may be really tasted: It smells like coniferous trees, leaves, berries, and mushrooms. The play of light and shade on the forest ground is boosted by means of acoustic elements like the rustling of leaves and the chirping of birds. When the visitor strolls through the forest, a curious virtual squirrel will sniff at his feet, and he will watch a shy deer fleeing the intruder when he approaches.

Topics : Austria Pavilion Expo 2010, World Expo Shangai 2010, the 7the World Exposition 2010 Shanghai China. Source: expoaustria.at

On Top of the highest Mountains with Snow and Ice



Austrian Pavilion : On Top of the highest Mountains with Snow and Ice

The visitor reaches the first stage across a mountain pass-like ascent: the mountain area with snow and ice covered surfaces.

The temperature is close to the freezing point, and you can feel the cold and touch real snow. The virtual change between day and night offers the visitor a starry sky or a fantastic view you may only come across in the mountains. Acoustic elements such as crunching snow, soughing wind or breaking ice amplify the experience of high mountains and glaciers in the same way as the noise caused by a skier, a snow crawler, or an avalanche thundering down the hill.

The tour then continues from the mountain area down in the direction of the city, with the visitor initially descending down to the timberline where he consequently strolls through the Austrian woods.

Topics : Austria Pavilion at Expo 2010 Shanghai, the 7th World Exposition 2010 Shanghai China. Source: expoaustria.at

Architecture of Austrian Pavilion



Austria participates in the EXPO 2010 in Shanghai with a 2000m2 exhibition pavilion– designed by SPAN & Zeytinoglu Architects.

The contract for the design of the Austrian pavilion at the EXPO 2010 in Shanghai was awarded within the framework of an award procedure on EU level and by unanimous jury decision. The winner project of the Viennese architecture offices SPAN & ZEYTINOGLU Architects is called "Austria – Feel the Harmony". The Austrian performance reflects the harmonious interaction of city, landscape, nature, urban habitats and urban cultural landscapes in a pavilion design that addresses all senses and that is innovative in regard to architecture as well as realisation. In this way, the Austrian performance definitely measures up to the sub-theme chosen by Austria, i.e. "Interaction between rural and urban areas".

Matias del Campo from SPAN & ZEYTINOGLU Architects on the opportunities offered, considered from an architectural point of view: "The competition for the Austrian Pavilion in Shanghai provided us with the opportunity to establish our ideas on elegance and form, synaesthetical experience, continuity and topological area in an international project, thereby creating a platform for the presentation of Austria. "

Chinese and Austrian Elements The winning project showcases itself by means of dynamic-abstract architecture; the porcelain surface elegantly alludes to the century-long tradition of chinaware being exported from China to Europe. In a rather symbolic way, Austria transports back to China with its pavilion an architecture object, seemingly porcelain. The colour design of red and white not only displays the colours of the Austrian ensign; with the colour red it furthermore integrates the traditional Chinese colour for luck and happiness.

Project Description "The driving force behind the concept of the Austrian Pavilion may be described as sound reflecting the harmonious continuity in the form of the architectural body and the smooth transition of the rooms created. The room is vaulted from the inside towards the outside, from the main room, the music room, towards the epiderm. In this way, there are created cases enwrapping the main room and accomodating further functions. Each of these cases forms in itself a point of programme being integrated in the overall structure and also displaying qualities that are created inbetween rural landscapes and urban structures. The central area makes it possible to alternately present different points of the programme, as the rich music heritage of Austria, covering the period from classical music up to the present, forms the basis of an audio-visual stimulation. Through the projection, it is possible to create visualisation alongside curved areas and, in this way, support the concept of the topological area and its smooth room transitions. " (SPAN)

Interactive and Multimedia Visualisation Another highlight of the pavilion design is the multimedia and interactive visualisation. The entire pavilion becomes a stage for Austria: typical Austrian imagery is projected on to walls, ceiling and floor. The visitors may get an idea of Austria in an emotional and playful sort of way and experience the country with all five senses.

Topics : Austrian Pavilion at Expo 2010 Shanghai, the 7th World Exposition 2010 Shanghai China, World Expo Shangai 2010, Architecture of Austria Pavilion. Source: expoaustria.at

Austrian Pavilion at Expo 2010

The Austrian pavilion is constructed on 2,000 qm on the Expo site. It is located in zone C, near the Lupu Bridge, in the immediate neighbourhood of participants from Romania, the Netherlands, and Croatia.

The design of the construction with its rather futuristic appearance was developed and elaborated by the architectural offices SPAN & Zeytinoglu Architects. The company Alpine Mayreder Construction Co. has been selected as general contractor for the erection of the two-storey-pavilion.

On the ground floor of the pavilion, there is situated the exhibition area (more than 500 m2) with a stage positioned in the main room to be used for various events. In all exhibition rooms there will be staged multimedia performances on ceiling as well as walls and floors.
Furthermore, the ground floor accomodates the Austria Shop as well as the information ounter of the Österreich Werbung (Austrian National Tourist Office).

On the upper floor of the pavilion, the Austrian restaurant with outdoor dining area invites the visitors to stay. The adjacent VIP Lounge will be open to Austrian enterprises, regions and organizations for receptions, events, and presentations.

Topics : Austrian Pavilion at Expo 2010 Shanghai, the 7the Exposition 2010 Shanghai China. Source: expoaustria.at

Construction starts on Austria Pavilion



Austria began construction of its pavilion on 02/05/2009

The structure, also about 2,000 square meters in size, will take visitors on a journey through snow-capped mountains, forests, flowing rivers and urban landscapes. It will display Austria's natural scenery and landmark buildings such as Vienna City Hall under the theme "Feel the Harmony."

The pavilion will take a porcelain outer skin in red and white colors, which represent the colors of the Austria national flag. The red color also takes on Chinese meaning of the color of good luck.

Topics : Austria Symbol at Expo 2010 Shanghai, World Expo Shangai 2010, Austria Pavilion at the 7th Exposition 2010 Shanghai China. Source: expo2010.cn

Expo IPR protection attracts huge crowds

A 10-day World Exposition intellectual property rights protection exhibition has proven its popularity as it has drawn about 20,000 visitors to the Expo Exhibition Center in downtown Shanghai.

The exhibition, which ended on December 10, put on display the efforts of the Chinese Government and Expo organizer to protect Expo emblems.

It coincided with the fifth anniversary of the enactment of the regulation protecting Expo emblems' intellectual property rights.

According to the regulation, no one may use the World Expo emblems for any commercial purposes without the authorization of the rights holders.

Topics : Expo 2010 Shanghai News, The 7th World Exposition 2010 Shanghai China news at expo2010.cn

Shanghai Party chief puts Expo safety at top priority

Shanghai Party chief Yu Zhengsheng yesterday required the city's law enforcement units to put the security of World Expo 2010 on top of their agenda to ensure a “successful, splendid and unforgettable” event.

During a meeting after a nationwide teleconference on law enforcement work yesterday afternoon in Shanghai, Yu said that the city will face a challenge next year as the World Expo is going to be held here. He urged all law enforcement authorities to work closer and set up a “seamless” network to ensure the safety of the city before and during the Expo.

He said top leaders of each department and district will be the first person held accountable for the security work. The work to ensure the security of the city should start from every grassroot unit, community and neighborhood. Government at all levels should encourage every ordinary people to contribute to a safe and smooth Expo and a harmonious Shanghai next year, he said.

Topics : Expo 2010 News, World Expo Shangai 2010, The 7th World Exposition 2010 Shanghai China news at expo2010.cn

Expo 2010 by Country

Expo 2010 by country information, including pavilions, symbols, themes, moscots, in country facts.

Austria - Feel the Harmony
Australia - Journey, Discover and Enjoy
Belgium - The Brain Cell
Canada - The Living City
Iceland - Pure Enery Healthy Living
Japan - Harmony of the Hearts, Harmony of the Skills
Saudi Arabia - Vitality of Life
Taiwan - Mountain, Water, Heart and Lantern
Thailand - Thainess : Sustainable Ways of Life
Turkey - The Cradle of Civilization
UAE - The Power of Dreams
UK - Big Enough for Everyone

The Smurfs - Belgiam Mascot

December 18, 2009



Smurfs, the blue elf-like creatures, are ready to serve the Belgium Pavilion as its mascot during the 2010 Shanghai World Expo.

The Belgian animated creatures, created by Peyo in 1958, hit China in the 1980s with the Hanna-Barbera cartoon series and won countless domestic fans.

"Smurfs are lovely, kind and all good to others. They will not hurt anybody and are good people," said Leo Delcroix, the Belgian commissioner general.

The creatures are popular in both China and Europe and can be a good ambassador between China and Belgium, he added.

People dressed as Smurfs will welcome visitors while virtual Smurfs will present the pavilion's multimedia shows, he said.

The Belgian Expo team will decide whether a male or female Smurf would be the official mascot before naming it.

The pavilion will prepare an exhibition of all Belgium's famous cartoon characters, including Tintin, created by Herge in 1929.

Construction started on August 5 on the cube-shaped pavilion, which will have 5,000 square meters of space.

A fifth of the space will be taken up by the European Union's exhibition, its Expo debut outside its member countries.

At the ground-breaking ceremony yesterday, officials from the Bureau of Shanghai World Expo Coordination, Belgium and EU as well as construction workers and a Belgian girl left their fingerprints, which will be showcased during the Expo.

Visitors will enjoy the "bon vivant" lifestyle of the continent. A mini chocolate factory will make authentic Belgium chocolate free for visitors.

The pavilion aims to attract investment from China as well as to promote Belgian investors to China, according to Didier Reynders, Belgian vice prime minister and minster of finance.

Topics : Belgiam Mascot at Expo 2010 Shanghai, Belgium Pavilion at the 7th World Exposition 2010 Shanghai China. Source: World Expo Shanghai Official Website expo2010.cn

The Belgiam Cultural Hamony



The geopolitical and cultural situation of Belgium has naturally led to a great diversity of people. The natural openness of the country and its inhabitants, allows Belgium not only to play a central role in the economy, but also in politics in Europe and in the World. In the same time, Belgium welcomes major industrial actors (car industry, healthcare company,…) and world-scale harbours (Zeebrugge, Antwerp,…).

The pavilion is conceived as a transparent building, that is meant to be as open and inviting as Belgium is to anyone coming into the country. The pavilion expresses the great cultural diversity present in all major cities of Belgium. Moreover, the central point of the pavilion is intended to be the gathering place where people experience each others cultural references in a unified space that transcends all boundaries. The vast exhibition space will also allow all communities to express their individual qualities “under the same roof”.

Throughout its history, the openness of Belgium remained one of its strongest characteristics, and attracted many remarkable individuals looking for a place of refuge to expand their own philosophical views on life (e.g. Victor Hugo, Karl Marx,…) This spirit of openness, enjoyment for informal gatherings and exchange of ideas and stories, is embodied in a variety of convivial spaces throughout the pavilion. At any moment, the visitors can sit back, enjoy a beer and take the time to discuss and contemplate the EXPO 2010 universe. The pavilion will offer a café, a lounge area, a restaurant, and a large outdoor terrace where people will appreciate the relaxed and convivial character of “life in Belgium”.

Topics : The Belgiam Cultural Hamony, Belgium Pavilion at Expo 2010, The 7th World Exposition 2010 Shanghai China. Source: shanghaiexpo2010.be

The Brain Cell Concept



The main challenge related to the conception of the Belgian-European pavilion was to fully understand the context of the Expo 2010 and its true meaning for the China. This means we had to fully grasp Chinese culture, Shanghai complexity and their specificities. As a result, the concept of the pavilion was fed with Chinese input, so that the pavilion can be fully appreciated by Chinese.

It was obvious that the pavilion has to communicate the “meaning of Belgium”. The objective was to develop a design that would reflect directly Belgium and Europe’s identity while in the same time give a direct image of Belgium. Due to the overloard of visual information in Shanghai, another challenge was to provide Belgium with a complete and overwhelming image.

The image of the Brain Cell became rapidly an obvious choice. The Brain Cell is the dominant conceptual image for the pavilion. It evokes the artistic richness of Belgium, as well as all its scientific achievements that have been integrated in our daily lifestyles and contributed to our global intellectual patrimony. The Brain Cell also refers directly to the role of Belgium as one Europe’s main cross-points and gathering centres. Throughout our experiences with Chinese locals in Shanghai, it appeared that although not all the Chinese are fully aware of Belgium, the meaning of this Brain Cell was easily understood.

Centrality has always been a fundamental aspect of Belgium’s identity where the 3 great cultural traditions have met - the Latin on the south side, the Germanic on the east side, and the Anglo-Saxon on the north side. Nowadays Belgium has established itself as a political hub of Europe, accommodating such institutions as the European Parliament, the European commission and N.A.T.O. This node is clearly recognizable in the sky-images of highways that cross the country in all directions, and the cultural diversity of the Belgian inhabitants.

All these elements have been the key issues for Belgium’s success and transformed Belgium into a fertile, creative and resourceful country driven by a spirit of openness and tolerance.

Topics : The Brain Cell Concept, Belgiam Pavilion at Expo 2010, Belgium at Expo 2010 Shanghai, The 7th World Exposition 2010 Shanghai China. Source: shanghaiexpo2010.be

About the UAE

December 17, 2009



Established in 1971, the United Arab Emirates (UAE) is a relatively young Arab country that has experienced a huge surge in prosperity in recent years. Guided by wise leadership, the economic boom has fostered a stable, cosmopolitan society that has successfully integrated traditional Islamic values into a determined development programme, enabling the country to take its place amongst the emerging nations of the world.

Situated at the crossroads of Asia, Europe and Africa on the south-eastern tip of the Arabian peninsula, the territory of the UAE forms a roughly triangular landmass with coastlines along the south and south-eastern shores of the Arabian Gulf and part of the western shores of the Gulf of Oman. The UAE also has land borders with Oman and Saudi Arabia.

The country's total land area is about 82,880 square kilometres, 87 per cent of which is occupied by the Emirate of Abu Dhabi. Physically, the UAE is a land of contrasts: massive sand-dunes, fertile palm-filled oases, vast stretches of mesmerising desert, low-lying coastal plains, sandy beaches, hundreds of natural islands, and rugged rocky mountains are just some of the dramatic landscapes encountered in its territory.

The UAE's estimated population of 4.76 million comprises roughly 20 per cent Emirati nationals with the rest accounted for by immigrants from all over the world who have come to participate in the country's economic renaissance. Two-thirds of the country's total population are in the emirates of Abu Dhabi and Dubai.
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Politically, the UAE is a federation of seven emirates (Abu Dhabi, Dubai, Sharjah, Ajman, Umm al-Qaiwain, Ra's al-Khaimah and Fujairah) with a constitutionally-based political system that is a unique blend of the traditional and modern. Abu Dhabi City is the capital of the UAE and the seat of the federal government. HH Sheikh Khalifa bin Zayed Al Nahyan, Ruler of Abu Dhabi, is the current President of the UAE and Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai, is Vice President and Prime Minister.

The Supreme Council, made up of the hereditary rulers of the seven emirates, is the top policy-making body in the state, whilst a Council or Cabinet of ministers, four of whom are women, acts as the executive authority for the federation. The UAE's parliament, the Federal National Council, a section of which is indirectly elected and nine of whose members are women, has both a legislative and supervisory role. In addition, each of the seven emirates has its own local government, the complexity of which differs according to the size and population of individual emirates.

Although a comparatively young nation, the UAE has taken its place on the world stage, guided by a principled foreign policy that is based on support for and engagement with international institutions such as the United Nations. In addition to the UN, the UAE is a member of the International Monetary Fund, the Organisation of Petroleum Exporting Countries (OPEC), World Trade Organisation (WTO) and other international and Arab organisations, including the Arab League and the Arab Gulf Cooperation Council (GCC).

When the federation was formed in 1971, the UAE had little or no physical infrastructure, health care or educational facilities, industry was non-existent and most of the country's scant population lived in the desert or in the foothills of the mountains. It has come a long way since then: rapid urbanisation has been the norm (over 80 per cent of the country's residents live in major towns and cities) and the UAE's infrastructure is world-class.

Rich natural resources in the form of oil, which was first exported in the 1960s, has enabled much of this prosperity: today, the UAE boasts a vibrant free economy and successful efforts have been made to diversify away from dependence on oil and gas exports. So much so that a solid industrial base has been created together with a very strong services sector, enabling the country to meet the challenges and opportunities of the new era.

The Emiratis that have been responsible for this transformation are a tolerant, well-educated, forward-looking people who value their personal and political freedom, enjoy a high standard of living, have a strong sense of tradition, and are hospitable and friendly. Emirati society is also a caring one, as is evidenced by the fact that the vulnerable and needy are tended to at home and abroad: to date, the UAE has provided over US$70 billion in loans, grants and assistance for development projects in over 100 countries and has also been a major contributor of emergency relief to regions affected by conflict and natural disasters both at a governmental level and through NGOs such as the UAE Red Crescent Society.

Topics : About the UAE, United Arab Emirates, Expo 2010 Shanghai China. Source: expo2010uae.com

UAE Expo 2010 Theme

Every World Expo has a theme and, as the organisers stress, selecting a powerful theme that resonates at the highest international level as well as at the level of the ordinary citizen is the key to the success of an Expo. Considering that more than half of the world’s population is now living in urban environments and humanity the worldover shares the common purpose of pursuing a better life, Expo 2010’s theme of ‘Better City, Better Life’ is truly universal.

Introduction
The theme of Expo 2010: Shanghai, Better City – Better Life, is particularly apposite to the United Arab Emirates’ own journey, both in the historical context and as it relates to the groundbreaking developments in sustainable living in which the UAE is playing a leading role.

As UAE cities evolve at a staggering pace, providing better living in future urban environments for the people of the UAE is a key focus. So much so that some of the world’s most exciting and innovative city-building initiatives are to be found in the UAE.

Projects such as Masdar City, the home of the International Renewable Energy Agency, IRENA, challenge conventional patterns of urban development and set new benchmarks for sustainability and environmentally friendly design. The city is part of the Masdar Initiative, the UAE’s multi-faceted investment in the exploration, development and commercialisation of future energy sources and clean technology solutions.

Many other developments in the UAE are equally as creative in their marriage of design, functionality and sustainability. Their common denominator is a people-centred approach to health and happiness, as well as the creation of living communities that are in tune with their environment and are based on the values and cultural essence of the Emirates.

We are a small country albeit with an age-old history of cultural and trading links extending from the Mediterranean to East Asia, but our influence extends far beyond our boundaries due to the power of our dreams. We want you to share these dreams with us as we bring the pearls of our experiences to you.

UAE – The Power of Dreams
The UAE has chosen ‘The Power of Dreams’ as the central thread of its participation in Expo 2010. We will expand on this unifying concept to show how the UAE has harnessed its dreams of a better life and applied imaginative thinking to lead the twenty-first century urban agenda.

Exploration of the theme in the historical, social and contemporary context will focus on how economic prosperity assisted by innovations in science and technology transformed the UAE from a rural society to thriving urbanised communities where over 200 diverse cultures live and work in harmony.

The five sub-themes of Expo 2010 will be addressed and reflected throughout the exhibition, with particular focus on key concepts such as growth and sustainability, community and connectivity, culture and diversity, concepts that are central to UAE aspirations for better city living .

The Pavilion
Our message of sustainability begins with the physical structure of the UAE pavilion. Designed by world famous architectural practice Norman Foster + Partners, the striking structure is emblematic in nature with a sinuous undulating form inspired by a key feature of the environment of the UAE, the legendary sand dunes of the Empty Quarter. It is also unique in that the pavilion will be dismantled and re-erected in the UAE when Expo 2010 is concluded.

The large size of the plot (6000 square metres) enables us to create an impressive structure within landscaped surrounds that will optimise the visitor experience from the moment a queue starts to form.

The Exhibition
The UAE pavilion will provide an immersive environment that will unfold the country’s unique personality, engage the visitor in a dialogue exploring the inherent tensions of city-living in the twenty-first century, and relate our inspiring story to the world using the latest technology. Pearls, with all their immense natural beauty and deep cultural significance for the Emirates, provide the link between the different sections of the exhibition.

In the Blink of an Eye
Meeting a grandfather and his grandson by a campfire in the desert, we experience the historical development and miraculous growth of the UAE as, fuelled by economic prosperity, cities rise from the sands bringing education, health facilities and job opportunities in fulfilment of the universal dream for a better life.

This exploration of historical urbanisation in the UAE highlights the innovative use of scarce natural resources, especially fabled Arabian pearls, and the unique rural-urban relationship that developed to suit harsh climatic conditions prevailing in the region before oil provided the means to build bigger and better cities.

Creative Energy
We follow the young boy into the UAE’s evolving cities, experiencing the social and cultural context of urbanisation, meeting the people, the lifeblood and engine of the cities, seeing that they are living creative, diverse, connected lives as they grapple with the challenges of the modern world and turn their dreams of a better life into reality.

Dream Journey
Clutching our pearls, we depart on a dream journey with the young boy and his Chinese friend, experiencing the diversity, beauty and vibrancy of contemporary UAE, its dramatic urban centres, its cultural heritage and aspirations, courtesy and hospitality, as well as its connections to the wider world.

Lasting Impressions
As we depart from the pavilion, we encounter some of the many different nationalities that have made the UAE their home and wave goodbye to the numerous friends that we have made on our dream journey. A traditional tent will also allow the visitor to experience at firsthand our age-old customs.

Business and Friendship
VIP and business visitors to the UAE pavilion will have access to the mezzanine where there will be presentations on the UAE’s business environment, and ample opportunity to meet with UAE companies.

Cultural Connections
The UAE Expo project will also include a wide range of special artistic and cultural exhibitions, academic seminars and events that will explore the UAE’s role at the crossroads between east and west and the discourse between heritage, modernisation and globalisation, at the same time reflecting the cultural and artistic reality of the UAE as a ‘living place and space’.

Topics : UAE Expo 2010 Theme, UAE Pavilion at Expo 2010 Shanghai, The 7th World Exposition 2010 Shanghai, China. Source: expo2010uae.com

About Expo 2010 UAE



The United Arab Emirates will have an impressive national presence at Expo 2010 Shanghai China . Occupying an area of 6000 square metres in the heart of the Expo site, the spectacular UAE pavilion, designed by world-famous architectural team, Foster + Partners, will showcase the prosperity, harmony, culture and innovativeness of our young nation to the world.

Expo 2010 is expected to attract 70 million visitors over a six-month period, from 1 May to 31 October 2010, the largest World Expo ever. Over 200 participants have signed up for the fair, the widest in the history of World Expos.

The UAE’s inspiring contribution is on a scale that befits the importance of the event, both in terms of the UAE’s commitment to the World Expo movement and in terms of the perceived importance of taking the UAE story to the Chinese people and the world in a positive and groundbreaking way.

Each Expo has a particular theme that must shape the country’s participation. In the case of Expo 2010 it is ‘Better City Better Life’. The UAE’s own narrative meshes particularly well with this theme.

Visitors to the UAE pavilion will be taken on an immersive dream journey where they will experience the rapid growth of the UAE’s cities and meet the people who with creativity and vision are living their dreams at the heart of this inspiring story.

A number of lucky participants in the ‘dream ticket’ promotion will also be given an opportunity to make their own dreams a reality, experiencing firsthand the delights of the UAE.

Targeted trade-related investment and business events will take place in the Business Centre at the pavilion and a programme of distinctive cultural events staged throughout the Expo by UAE performers will merge tradition with modernity.

Topics UAE Expo 2010, UAE Pavilion, Expo 2010 Shanghai, the 7th World Exposition 2010 Shanghai, China. Source: expo2010uae.com

UAE Pavilion's main structure finished




Construction finished yesterday on the main structure of the United Arab Emirates' pavilion for next year's World Expo - in the shape of a huge golden sand dune inspired by the country's desert.

The pavilion is 20 meters high, and covers 6,000 square meters, the largest size available to Expo participants.

The outer covering is gold-colored stainless steel. Its undulating roof, looking as if it has been shaped by the wind, will make the pavilion shimmer and change colors, reminding visitors of the Middle East country's natural variety.

The shape of the pavilion is also designed in response to Shanghai's weather. It will protect against the direct glare of the city's summer sun but allow indirect light to enter the pavilion via louvers.

Topoics : UAE Pavillion at Expo 2010 Shanghai, the 7th World Expostion 2010 Shanghai, china. Photos : Xinhua. Source: wwww.expo2010.cn

About Iceland

December 15, 2009



The Country Iceland is an island of 103.000 km2 (39,756 sq.miles), about one-third larger than Scotland or Ireland. Its highest peak, Hvannadalshnjúkur, rises to 2.110 m and over 11 per cent of the country is covered by glaciers, including Vatnajökull, the largest in Europe.

Energy Situated on the Mid-Atlantic Ridge, Iceland is a hot spot of volcanic and geothermal activity: 30 post-glacial volcanoes have erupted in the past two centuries, and natural hot water supplies much of the population with cheap, pollution-free heating. Rivers, too, are harnessed to provide inexpensive hydroelectric power.

People Out of a population numbering more than 300.000, half live in the capital Reykjavík and its neighbouring towns in the southwest. Keflavík International Airport is located about 50 km from the capital. The highland interior is uninhabited (and uninhabitable), and most centres of population are situated on the coast.

Language Iceland was settled by Nordic people in the 9th century - tradition says that the first permanent settler was Ingólfur Arnarson, a Norwegian Viking who made his home where Reykjavík now stands. The Icelanders still speak the language of the Vikings, although modern Icelandic has undergone changes of pronunciation and, of course, of vocabulary! Iceland is alone in upholding another Norse tradtion, i.e. the custom of using patronymics rather than surnames; and Icelander´s christian name is followed by his or her father´s name and the suffix -son or -dóttir, e.g. Guðrún Pétursdóttir (Guðrún, daughter of Pétur). Members of a family can therefore have many different "surnames", which sometimes causes confusion to foreigners!

History In 930, the Icelandic settlers founded one of the world´s first republican governments; the Old Commonwealth Age, described in the classic Icelandic Sagas, lasted until 1262, when Iceland lost its independence, and in 1944 the present republic was founded. The country is governed by the Althing (parliament), whose 63 members are elected every four years. four-yearly elections are also held for the presidency; President Ólafur Ragnar Grímsson was elected in June 1996 to succeed Vigdís Finnbogadóttir, and was re-elected in June 2000 , 2004 and 2008. The head of state plays no part in day-to-day politics.

Economy The economy is heavily dependent upon fishing. Despite efforts to diversify, particularly into the travel industry, seafood exports continue to account for nearly three-quarters of merchandise exports and approximately half of all foreign exchange earnings. Yet less than 10 per cent of the workforce is involved in fishing and fish processing. The travel industry makes up the second-largest export industry in Iceland. The standard of living is excellent, with income per capita among the highest in the world. The financial sector has benn liberalised in recent years. The economy is service-oriented: two-thirds of the working population are employed in the service sector, both public and private. Iceland is a member of the European Free Trade Association (EFTA) and the European Economic Area (EEA).

Health Life expectancy, at 81.3 years for women and 76.4 for men, is one of the highest in the world, and a comprehensive state health-care system aims to keep it that way.

The information on this page is courtesy of the Iceland Tourist Board UK, www.icetourist.is

Topics : About Iceland, Icelandic Town, Iceland at World Expo 2010 Shanghai China. Source: expo2010.is

Events Program - Icelandic Expo 2010

The Events Program of the Iceland Pavilion for the 2010 World Expo Shanghai will reflect the expertise of Icelandic artists, scientists and business people. In addition to series of music, children and other events, three focus major areas have been selected as the main pillars of the Events Program and each will receive special attention during designated dates:

* Tourism Days during the week prior and on 17 June 2009, which is also the National Day of the Republic of Iceland
* Energy Days during the week prior and on 11 September 2009, which is the special Iceland Day at the 2010 World Expo Shanghai
* Design & Innovatioon Days during the week after and on 11 September 2009, which is the special Iceland Day at the 2010 World Expo Shanghai

Topics : Icelandic Expo 2010, Iceland Pavillion Expo 2010 Shanghai, The 7th World Exposition 2010 China. Source: expo2010.is

The Icelandic Pavilion Expo 2010



The concept for the Icelandic Pavilion is to create the image of an ice cube made of backlit printed fabric on the exterior that captures the complex ice patterns that are only visible within a glacier. Inside the Pavilion a short movie will be projected on to white screens along the walls and ceiling that make up an all encompassing sound and image capsule. The idea is to transfer visitors to Iceland. The atmosphere inside the pavilion will be cooled down and dehumidified below common practice to create a cool and tranquil little Iceland at the heart of the World Expo.

The Icelandic Expo pavilion seeks to explain the fundamental relationship between nature and energy on one hand and Iceland’s people, urban areas and culture on the other. Using a surrounding high definition video projection, a story of survival and success unfolds, bringing visitors from the Shanghai Expo to the peaceful and crystal clean environment of Iceland.

Visitors to our Pavilion in Shanghai will get the feeling that they are approaching a cool refreshing sanctuary within the hot and humid city of Shanghai. The front entrance will be clad with Icelandic lava stone which will incorporate TV monitors displaying information on Iceland’s nature, culture and economy.

Topics : Icelandic Pavilion Expo 2010, Iceland Pavilion at the 7th World Exposition 2010 Shanghai China, "Pure Energy - Healthy Living". Source: expo2010.is

Iceland at Expo 2010 Shanghai



“Pure Energy – Healthy Living” is the theme of the Icelandic Pavilion at the 2010 World Expo Shanghai, reflecting the deep relationship Icelandic people have with the natural forces that forever shape their island and how they have learned to harvest its energy to improve their lives.

Iceland at Expo refers to the Icelandic Participation at the 2010 World Expo Shanghai that includes not only the Pavilion for Iceland, but also a number of other bodies such as the Organizing Committee, an Advisory Group, a Preparation Team in Shanghai, a Business Center and Business Advisory Service etc. Together these different organs of the Icelandic Participation work towards the promotion of Iceland as a unique tourist destination, high quality source of exports, a smart investment option as well as maximizing the opportunities that rise out of 2010 World Expo Shanghai.

Topics : Icelandic Pavilion at Expo 2010 Shanghai, Iceland Pavilion the 7th World Exposition 2010 China. Icelandic Pavilion Symbol. Source: expo2010.is

Rayfont Hotel signs partnership with Iceland Pavilion

Rayfont Shanghai Xuhui Hotel in downtown Shanghai will provide accommodation for Iceland Pavilion staff and delegations after signing a cooperation agreement with the pavilion this afternoon.

The hotel will also host meetings, seminars and press releases organized by the pavilion, according to the agreement.

Hreinn Palsson, consul general of Iceland in Shanghai and the country's commissioner general for the Expo, and Daniel Wang, general manager of Longemont Hotels, the parent company of Rayfont, signed the deal on behalf of the two sides.

A 500-square-meter pavilion has been handed over to Iceland, which will take the form of an ice cube. The pavilion theme's is "Pure Energy - Healthy Living."

Palsson said the country has planned a series of events to celebrate its pavilion's national day, which will include a forum on the use of geothermal energy, with the attendance of Olafur R. Grimsson, Iceland's president.

Meanwhile, the country is also working on varied cultural exchange programs and one of the "rising stars from the pop world of Iceland" will be invited to stage a concert.

There will also be performances presented by classical musicians, said Palsson.

The pavilion will showcase how Iceland uses clean and renewable energy. Inside the pavilion, visitors will also encounter Iceland's beautiful landscape and city life. Its budget is US$2 to 3 million.

Topics : Iceland Expo 2010 News, Iceland Pavilion at the 7the Exposition 2010 Shanghai China. Source: expo2010.cn

Discover the UK

December 14, 2009

The United Kingdom (UK) is a dynamic and vibrant country, consisting of England, Wales, Northern Ireland and Scotland. The UK has been shaped by its heritage and is a country known for its history and its traditions.

We have many famous icons, people and inventions to be proud of – some which you have probably heard of before, for example the Beatles, Big Ben, Queen Elizabeth, David Beckham, Stonehenge, The Edinburgh Tattoo and The London Eye, and some of which you might not be so familiar with, like our innovations in architecture, design, science and technology and climate change.

Through this web site we hope to give you a ‘glimpse’ of the UK and hope you develop a greater understanding about our country in the 21st century.

EXPO 2010 - The 7th World Exposition 2010 Shanghai China

The UK was among one of the first countries to commit to taking part at the Shanghai Expo 2010 and has enjoyed embracing the Expo theme ‘Better City Better Life’.

The Shanghai World Expo provides a unique opportunity to share knowledge, experience and aspirations and to pursue common solutions to shared problems. The Expo also provides a great opportunity to celebrate creativity and innovation that will be essential if we are all to achieve a truly better and better life throughout the world.

The overarching theme of the UK’s participation is our commitment to working with China and with the international community to create and to shape that ‘better life’.

The UK Pavilion is an iconic structure providing a dramatic demonstration of creativity and innovation in the UK and offers a unique visual representation of the UK’s leading role in conservation world-wide as well as the role of nature in developing future, sustainable cities.

The UK’s participation at Shanghai Expo 2010 is an important contribution to the continuing development of the UK-China relationship. At the same time, it shows that the UK is a powerfully creative nation. Above all, the UK is keen to contribute with China and the other international partners, towards sourcing appropriate solutions for major global issues like sustainability and climate security.

Topics : UK Information, Discover the United Kingdom, UK at Expo 2010 Shanghai China. Source: ukshanghaiexpo.com

The United Kingdom - Four Countries

The United Kingdom (UK) consists of four countries: England, Scotland, Wales and Northern Ireland. The total land mass of the UK is approximately 245 000 square kilometres and the total population is 61 million.

England

Total land area: 130 410 square kilometres
Capital: London
Population: 50.7 million

Scotland

Total land area: 78 772 square kilometres
Capital: Edinburgh
Population: 5.1 million

Wales

Total land area: 20 758 square kilometres
Capital: Cardiff
Population: 2.98 million

Northern Ireland

Total land area: 14160 square kilometres
Capital: Belfast
Population: 1.7 million
Economy

The UK economy combines the economies of England, Scotland, Wales and Northern Ireland. In 2008 the World Bank rated the UK as the 6th largest economy in the world and, according to the Economist’s Intelligence Unit, the UK is forecast to have the strongest business environment of all major European economies for the period of 2008-2012.

The UK is one of the leading trading nations in the world. In 2009 the World Trade Organisation rated the UK as the second largest exporter and third largest importer of commercial services and the eighth largest exporter and fifth largest importer of merchandise. Leading destinations for UK products and services include the US, Germany and France.

Along with being one of the leading trading nations in the world, the UK is also one of the world’s most globalised countries. The capital, London, is a major financial centre for international business and commerce.

On the world stage the UK is a member of the G8, the Commonwealth, the Organisation of Economic and Co-operation Development (OECD), the World Trade Organisation (WTO) and the European Union (EU).

Key facts about the UK Economy:

· With a population of only 60.6 million, the UK has the world’s 6th largest global economy, with a Gross Domestic Product (GDP) of USD2,345bn

· A competitive country - London ranked second in the world after New York of more than 500 global cities, by the Chinese Academy of Social Sciences (CASS) Global Urban Competitiveness Report (2007-2008)

· A modern service economy with Information Communications Technology accounting for 10% of UK’s GDP, creative industries for 8.2% of GDP, and financial and related advisory services 14% of GDP

· An investment magnet, 8.1% of world-wide Foreign Direct Investment (FDI) stock, second only to the US for FDI stock (over USD800bn at 2005). 18.1% of EU FDI stock

· A hub for Asian investment - more people employed in UK through Japanese investment than France and Germany combined. And now over 380 Chinese investors

· An open economy, with overseas entities owning 35% of patents, compared to 12% in the US and less than 4% in Japan

· An international economy, second largest global investor stock, behind the US, over USD1200bn

· One of the world’s 3 top financial centres, London, along with New York and Hong Kong, with the most diverse international client base - including 6 companies listed on main board, 62 companies listed on AIM second board from China.

Topics : UK information. Source: ukshanghaiexpo.com

Participating in UK at Expo - “big enough for everyone”

On 20 November, the UK revealed details of the pavilion “big enough for everyone”(www.ukshanghaiexpo.com), including the exciting news that the new MG6 would be among the prizes at the UK at Expo. The UK Pavilion online, designed by digital agency Profero, will be fully open to the public just before the start of Expo in February, and follows closely the UK tradition of engaging the Chinese public at Expo. Read full story >>

Source: UK Expo 2010 Pavillion, UK Exposition 2010 Shanghai website, United Kingdom Pavilion Symbol at Expo 2010 Shanghai China, UK Expo 2010 news. Source: ukshanghaiexpo.com

UK Pavilion - Design & Construction



Integrating Nature into Cities

The UK, with its millions of gardens, thousands of public parks and garden squares, has pioneered the integration of nature into cities as a way of making them healthier places in which to live and work.

The UK pavilion encourages visitors to look at the role of nature and wonder whether it could be used to solve the current social, economic and environmental challenges of our cities.

Britain’s central contribution to bettering city life has been the creation of garden squares, public parks (a British invention), individual gardens, window boxes and allotments. There is, in the British mind, a profound value in maintaining a direct connection with nature. Urban and suburban gardens are among the richest and most diverse habitats in the UK. The garden, carefully tended for the delight of fellow citizens, is a wonderful British contribution to the pleasure and civility of urban life.

The UK pavilion draws on this admirable and distinctive tradition and offers a journey that celebrates ‘green-ness’, reflects on the profound importance of maintaining a connection with the natural world, and finishes by suggesting ways in which the future evolution of cities can draw on a deeper understanding of the natural world’s ability to bring about solutions for increased health and well-being.

Topics : UK Pavilion at Expo 2010 Shanghai, United Kingdom Pavilion at the 7th World Exposition 2010 Shanghai China. Source: ukshanghaiexpo.com

UK Pavilion Concept

Integrating Nature

Inside the pavilion is a unique visual representation of the UK’s leading role in conservation worldwide – Kew’s Millennium Seed Bank partnership - the largest collection of wild plant seeds in the world. By encasing tens of thousands of seeds into the ends of the transparent rods, visitors will be able to view examples of seeds of plant species that contribute to national and global conservation programmes.

The seeds have been sourced from the Germplasm Bank of Wild Species, Kunming Institute of Botany, The Chinese Academy of Sciences in China - a partner in the Royal Botanic Gardens, Kew’s Millennium Seed Bank Project. The seeds being used are taken from stocks that are both plentiful and readily available.

Topics : The UK Pavilion Concept, UK Expo 2010 Shanghai, United Kingdom Pavilion at the 7th World Exposition 2010 Shanghai China. Source: ukshanghaiexpo.com

About the UK Pavilion

A Dramatic demonstration of UK creativity

Shanghai World Expo will be the most spectacular and important event of its type. It is an Expo for the 21st Century and the UK have designed and built a Pavilion that reflects the splendour of the Expo2010, the 7th World Exposition 2010 China.

Our Pavilion is a striking, visual demonstration of the UK as a creative and innovative nation; exactly as Crystal Palace was in the very first Expo in London in 1851.

Developed by one of the UK’s leading creative talents, Thomas Heatherwick, the centrepiece of the UK pavilion is a six storey high object formed from some 60,000 slender transparent rods, which extend from the structure and quiver in the breeze. During the day, each of the 7.5m long rods act like fibre-optic filaments, drawing on daylight to illuminate the interior, thereby creating a contemplative awe-inspiring space. At night, light sources at the interior end of each rod allow the whole structure to glow. The pavilion sits on a landscape looking like paper that once wrapped the building and that now lies unfolded on the site.

Topics : UK Pavilion Expo 2010 Shanghai China, The United Kingdom Pavilion at the 7th World Exposition 2010 China. Source: ukshanghaiexpo.com

Japan Pavilion in Expo 2010 Shanghai China

Japan will highlight the role of advanced ecological technology in helping humans achieve a more comfortable life and confidence in the future with its huge “breathing organism” pavilion

PR Log (Press Release) – Nov 17, 2009 – Japan will highlight the role of advanced ecological technology in helping humans achieve a more comfortable life and confidence in the future with its huge “breathing organism” pavilion at World Expo 2010 as the country signed a participation contract with organizers today in Shanghai.

The country’s exhibit will feature a theme on the harmony between the human heart and technology.

Technologies can contribute to a cleaner world and a better life so that people may gain tranquillity and confidence, but it should be guided by our love of the earth, people and our children, said Hiroshi Tsukamoto, Commissioner General of the Japanese Section Expo Shanghai 2010, after the ceremony.

The theme is an extension of the Aichi Expo 2005 theme “Nature’s Wisdom” and also an interpretation of the “Better City, Better Life” Shanghai Expo theme, the official added.

Japan Pavilion has secured a 6,000-square-meter plot at the Expo site. The 24-meter-high pavilion is the largest the country has ever built for a World Expo. It is also one of the largest pavilions at Expo 2010.

The pavilion will be divided into past, present and future exhibits.

The country’s semi-circular pavilion will make efficient use of natural resources with solar energy collection batteries and a double-layer membrane that can filter sunshine to coincide with its interpretation of how technology can better our lives.

Visitors will be able to experience some Chinese elements at Japan Pavilion, which will involve Chinese characters and traditional Chinese architectural styles. The history of Japanese diplomatic envoys visiting China will also be part of the exhibit.

Sophisticated energy-saving technologies will be on display and performances will also be staged, said the official.

Some intelligent robots will also be a part of Japan Pavilion, but the official declined to reveal more information in order to keep the exhibit a surprise.

Japan has made an unprecedented effort for Expo 2010, the official said.

The country’s pavilion and exhibition will be jointly supported by the national government, regional government and corporations for the first time in the country’s Expo history, said Tsukamoto.

It means “Japan has gathered the country’s whole power for the Shanghai event,” the official added.

Japan is a member of the International Expositions Bureau. It has hosted five World Expos including the Osaka Expo in 1970, which set an Expo record of more than 64 million visitors.

Thus far, 255 countries and international organizations have confirmed their participation at Expo 2010.

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Topics : Japan Pavilion at Expo 2010 Shanghai China news. Source: PRlog.org

Japanese Pavilion - Structure with Dynamic Space

* The Japan Pavilion is designed so that major spaces within the Pavilion are covered with large roofs, creating a distinct exterior that appears to be alive.
* The base color for the exterior of the Japan Pavilion is a reddish violet. This color is viewed as a natural color that arises from the harmony of red, symbolizing the sun, and blue, symbolizing water. The outer covering changes to highlight and complement changes in daylight or at night, so that the movement of nature can be felt.

Topics Japanese Pavilion at Expo 2010 Shanghai, the 7th World Exposition 2010 China. Source: shanghai.expo-japan.jp

Japan Pavillion Building Construction



The concept of Eco-Breathing Architecture—a structure that breathes like a living organism—was adopted in the construction of the Japan Pavilion, and the building plan was based on the following policies.



September 15, 2009



November 15, 2009

Topics : Japanese Pavilion Construction at Expo 2010 Shanghai, the 7th World Exposition 2010 China. Source: Shanghai.expo-japan.jp

Japan Pavilion - Aims of Zone 3 exhibits

The theme is "Balancing 'Connections between People' and the Future." This exhibit depicts the dream and hope that, through connections formed through feelings of concern for the earth, humanity, and the children of the future, small efforts can give rise before long to big results in moving toward a balanced future. A story about how nature or living things once lost can be recovered through the connections among peoples' feelings for the future, symbolized by the Japanese crested ibis, is told as a musical drama in which the message is expressed through song and dance.

Exhibition Space 1 (pre-show): Technology that nurtures "Connections between People"

Set against a background of satoyama, future technology that helps to build connections between people's activities and feelings is experienced, developing to scenes that predict the successes of small individual efforts.

Topics : Japanese Pavilion Zone 3 Exhibits at the 7th World Exposition 2010 China, Expo 2010 Shanghai. For more details, visit Zone 3.

Aims of Zone 2 exhibits

The theme is "From 'Connections of Knowledge' to 'Connections between People.'" Humankind is confronting common problems, such as environmental problems, that extend beyond national borders. The technologies to overcome these issues continue to be developed, but working toward solutions to these problems will require people to think of the future and the accumulation of daily activities of individuals, in addition to technologies. Focusing on the problems of water, environmental warming, and aging that are common to cities, the exhibits asks what we should do so that future-oriented efforts to connect people grow into major successes.

Topics : Japanese Pavilion, Zone 2 Exhibits at Expo 2010 Shanghai, the 7th World Exposition 2010 China. For more details, visit Zone 2.

Japan Zone 1 Exhibits

The theme is "Wonders of Connections." In the past information was transmitted and shared over distances only after long periods and hardship. The information "connections" that have been achieved between Japan and China over time have been rediscovered, and we hope that visitors will see how Chinese culture and technology that was brought to Japan after much hardship by Japanese envoys in the Tang Dynasty and other of our forebears has taken root in many forms in modern Japan.

Source: Shanghai.expo-japan.jp For more Zone 1 Exhibits visit Zone 1.

Japan Pavilion Construction Concept

The concept of Eco-Breathing Architecture—a structure that breathes like a living organism—was adopted in the construction of the Japan Pavilion, and the building plan was based on the following policies.

* The Japan Pavilion combines traditional Japanese knowledge for living in harmony with the environment, such as ennoshita (the utility space under verandas) and uchimizu(the sprinkling of water by hands to reduce heat) with the latest environmental control and materials technology.
* Vertical hollows are strategically placed in the pavilion to make use of ancient Japanese knowledge for maximum incorporation of the power of nature, such as bringing in sunlight, using stored rainwater, and circulating air naturally.
* A cool environment is created with the generation of mist in areas where visitors will wait.

Topics : Japanese Pavilion Construction Concept at Expo 2010 Shanghai, The 7th World Exposition 2010 China. Source: Shanghai.expo-japan.jp

Japan Pavilion Nickname "Zi Can Dao"



Japan Pavilion Nickname "Zi Can Dao". This is a Chinese phrase meaning "purple silkworm island."

The nickname for the Japan Pavilion was decided from about 3,600 submissions received in response to a general call for entries in Japan and China.

* Purple is the color of the Japan Pavilion exterior. It is considered to be a color of elegance in both Japan and China.
* "Silkworm island" is from the exterior of the Japan Pavilion, which evokes a silkworm's cocoon.
* Silk thread made by silkworms is one of the things that symbolizes the connections between the cultures of Japan and China.
* In China silkworms are also a symbol of immortality in the sense that at some time they will be reborn in a high and noble form.

For these and other reasons, the name was selected as an expression of nobility and a sense of expectancy for future growth.

Source: Japan Pavilion Nickname "Zi Can Dao" at the 7th World Exposition 2010 China, Expo 2010 Shanghai at Shanghai.expo-japan.jp

Japan Pavilion Symbol Mark

The symbol mark for the Japan Pavilion, "Smile to Smile," is an expression of the importance of "connectedness," in particular the connections between people, which is a key phrase in the message in the Japan Pavilion. "Smile to Smile" traces a line that elicits feelings of kindness with just a look by adults and children alike. The coloring is the pale rose color of the Japanese crested ibis that appears in the exhibition of the Japan Pavilion as a symbol of friendship between Japan and China.

The logo was selected through a design competition featuring 23 designs by 6 designated young designers.

Source: Japan Pavilion Symbol Mark at the 7th World Exposition 2010 China, Expo 2010 Shanghai at Shanghai.expo-japan.jp

Japan Expo 2010 Greeting

The opening of Expo 2010 Shanghai China is approaching day by day. Knowing that Expo 2010—to be held in Japan's neighbor, China—is expected to attract more visitors than any previous Expo, the Government of Japan is doing all it can to help ensure its success.

With a site area of approximately 6,000 m², Japan Pavilion will be among the largest of all foreign pavilions at Expo 2010 Shanghai China. Moreover, Japan will utilize an "all—Japan" approach for the first time at Expo 2010; in other words, Japan's participation will integrate not only its central government but also private enterprises and local governments. We thus hope to make Expo 2010 Shanghai China a wonderful opportunity for Chinese citizens to understand more about our country.

The theme of Japan Pavilion will be "WA—Harmony of the Hearts, Harmony of the Skills" and its message will be "Connect for a harmonious future!"

Today, humankind is faced with various shared problems, among them environmental issues. At the same time, however, new technologies with potential for solving these problems are continually being born. Important in the effective utilization of these technologies is "connection of hearts"—a concept that gives consideration to the Earth, humankind, and future generations. Such consideration will allow technologies to become successful and help create "Harmony of the Hearts" where security, comfort, and confidence in the future exist together. This is the message that we hope to send to visitors from around the globe.

Specifically, we hope to carry on the ideal of "coexistence with nature" that was incorporated into Expo 2005 Aichi Japan, an event that was highly praised as a 21st century expo seeking to resolve global issues. As we do so, we plan to give visitors an opportunity to learn of Japan's true nature and to present a picture of sustainable 21st—century urban living.

I wish to express my deepest respect to all who are working so hard in preparation for Expo 2010 Shanghai China, and to say that I await the Expo's opening on May 1, 2010, with great anticipation.

I heartily invite everyone to visit Expo 2010 Shanghai China—and to stop by Japan Pavilion!

Hiroshi Tsukamoto
Commissioner General of the Japanese Section
Expo 2010 Shanghai China

Source: Japanese Expo 2010 Shanghai China at Shanghai.expo-japan.jp

Canada Pavilion

December 13, 2009



The design for the Canada Pavilion at Expo 2010 is now finalized. The design approach, which has an open air public space as its centre piece, was first unveiled in January 2008. Over the past year, the design, created by Cirque du Soleil, has evolved through adjustments and refinements.

SNC-Lavalin Inc., one of Canada's best-known engineering and construction companies, has been contracted to build the Canada Pavilion.

Canada formally accepted its 6000m2 pavilion lot in the Americas section of Zone C of the Expo site in early February 2009.



SNC-Lavalin Inc. has now started work on preparing the site and building the Canada Pavilion foundation, making Canada among the first countries to start construction at Expo 2010.

Topics : Canada Pavilion at Expo 2010, Canada at the 7th World Exposition 2010 Shanghai China. Source: expo2010canada.gc.ca

Canada's Theme at Expo 2010 Shanghai

The theme for Canada's participation in Expo 2010, the 7th World Exposition 2010 in Shanghai China, is The Living City: inclusive, sustainable, creative. Canada's theme complements China's overall Expo 2010 theme of Better City, Better Life. Canada’s theme was developed following consultations and interviews across Canada, and reflects our history and democratic values.

People from around the world often think of Canada in terms of our natural beauty and resources. In fact 80% of our population lives in cities. Canada is exploring ways to address economic, human and environmental pressures in our cities and the interdependence between rural and urban communities.

Canada's Theme: The Living City: inclusive, sustainable, creative
Canada's Inclusive cities are democratic places, where citizens can express themselves and participate, where there is social harmony and respect for individual freedoms and rights. They are safe, tolerant communities, rich in linguistic and multicultural diversity.

Canada's Sustainable cities try to balance the needs of people and the environment. Canadian cities do not exist in economic isolation; they depend on commerce, trade, investment, transportation, and solid social services, such as health services. When looking at the impact of increased urbanization on our rural communities, new thinking in urban planning is required to address urban-rural interdependence. Our cities strive to deliver services in ways that are sustainable, green and in balance with nature.

Canada's Creative cities are modern centres of scientific and technological innovation where arts and culture flourish and talented and knowledgeable people of diverse backgrounds connect. Our festivals, visual and performing arts, museums, cuisine, design, architecture, and sport enhance the quality of life of all residents, and promote prosperity, jobs and builds community.

The United Nations has recognized Canada's cities for their exceptional quality of life. Our cities are innovative and sustainable urban development models. At Expo 2010, we will present Canada as the modern, democratic, bilingual, multicultural country that it is. A country with successful, sustainable cities that are innovative, creative, prosperous places ideal for visiting, studying, working and living.

Topics : Canada's Theme at Expo 2010, Canada at the 7th World Exposition Shanghai China. Source: expo2010canada.gc.ca

Canada at Expo 2010 Shanghai

In 2010, Shanghai, China will welcome the world. From May 1 to October 31, 2010, up to 90 million people will explore and experience the wonder and excitement of Expo 2010. On March 29, 2006, Prime Minister Stephen Harper, on behalf of Canada, accepted the official invitation to participate in Expo 2010.

International expositions (or world fairs) are among the world's largest and most exciting events, bringing people from diverse backgrounds and cultures together to discover the resources, innovations, and cultural legacies each nation brings to our world. Canada's rich cultural diversity, flourishing arts scene and leading-edge business and technology sectors come together seamlessly, resulting in a highly visible and dynamic presence at expos.

Canada looks forward to collaborating with partners across the country to present a high quality, high impact pavilion presentation that will be a highlight of Expo 2010.

Topics : Canada at Expo 2010, Canada at the 7th World Exposition 2010 Shanghai China. Source: expo2010canada.gc.ca

 
 
 
 
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